According to research, the average YouTuber can earn between $0.01 to $0.03 per video view. AdSense data also shows the average amount earned per video being $0.18 per view. Google pays 68% of AdSense revenue to creators. So, the creator receives $68 for every $100 of video ad revenue generated by their channel.
YouTube runs the same ad revenue model for all Partner Program members. That means a channel with 10,000 subscribers will qualify for the same ad revenue model as a channel with 10 million subs. When a creator posts a video to the platform, it automatically appears on subscribers' recommended videos homepage. However, the more subs your channel has, the more views you get for your videos and the more ad revenue you earn. Subscribers engage with your videos, leaving comments and likes. YouTube prioritizes videos with high engagement rates, promoting them ahead of other videos in the same category with less engagement. Engagement is everything on YouTube, and the biggest channels have the best engagement from their audience, forcing YouTube to push their videos. The YouTube algorithm promotes popular videos, and the more engagement you receive, the wider net you cast on the platform, allowing you to generate more subs to your channel.
